we're committed to
Supporting young farmers.
Joven translates to “young” in Spanish. The coffee industry has a problem. The typical age of a coffee farmer is 55 or older, and we are facing a severe talent shortage. Most young people are uninterested in coffee farming because they view it as a low-income option.
Together we can change this! Joven will do its part by celebrating young farmers who are producing great coffee. Specifically, Joven will feature coffees that score 84 points or higher and are produced by farmers under the age of 35.